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Discover Your Main Business | What Business Are You Actually In?

Discover your Main Business

  Discover Your Main Business

 What Business Are You Actually In?


Discover Your Main Business…Before it is too late !



Discover your Main Business


This may seem like a stupid question….I thought is was, when I was first asked it….

Man, was I way off!

At the time I was promoting a Home Business Niche (Let’s call it XYZ Co.) offer …so my answer was “I was in the XYZ Co. Business”….

My Mentor just shook his head, chuckled and said…” Have you not been listening to anything I have told You???”

I guess I wasn’t… (now I am feeling real stupid)

He then said…

“Is Honda’s main business still sewing machines?”

“What about the Auto Companies…do they make more money selling Cars or the Financial Services Industry?”

“C.N.- are they still in the Train Business?”

His list went on and on….The point being that XYZ Co. may not last…BUT I would !


(I am getting real confused…if XYZ fails…then I am out of Business)

He saw I was all out of sorts…

He then said “Think Distribution



 Main Business Discovery 1

Why did Marco Polo go to China?

Why did the Europeans go to North America?

Why did Trudeau and Nixon go to China?


The ANSWER: To increase their distribution of their own Products and to

Bring New Products to their Customers….

(OK it is Getting Clearer)

My Mentor was now just staring at me waiting for that light bulb to CLICK….

Then ….CLICK

Like Marco, Columbus, Da Gamma, Cook…I have customers and I must bring new products to them….

And, like those early Explorer / Entrepreneurs, I must also find a wider distribution for my existing Products….

Wow…that was Easy!


 Main Business Discovery 2

Then he said “Every product has a lifespan ….think “Pet Rocks” “Chia Pets” etc….

These Products are rarely seen in the Marketplace today, but the Companies who sold them are still alive!

Every person that bought one may have sent in the Registration form…..in reality that “Form” was just a simple way to get a “Mailing List”


Now these companies have the ability to sell new products to their existing customers….

(Now this is really starting to make sense)

That list is their Gold Mine…and all these companies had to think about was, List Building (through a low ticket, high volume Product, or Offer.)


Wider distribution for new and existing products…through their E mail list…

So the Smart Companies know that their Main Business is, Lead Generation and Distribution…

So you see, if “XYZ Co.” fails, you still have a customer base and the ability to increase your distribution by growing that list with new products and offers you can present to new Prospects…


 Main Business Discovery 3

(Now I get it)

Lead Generation and Distribution…That is my main business and has to be the focus of all my energies.

I was using XYZ Co. to attract leads get them on my list and then promote other items to them….

All this new understanding started me thinking on How this information could help other Entrepreneurs out there to Create and develope a long term successful main business….



That is when I came up with the “7 Figure Business Opportunity Blueprint”

The Blueprint gives you a map on how to structure your operation to build your business through generating leads and getting wider distribution for the products you sell.

The beauty of this is in its simplicity.

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Have a read about it here:


So tell me…What business are you now in????

 Main Business Discovery Conclusion

In order to discover your main business…Do Not Look that hard, We are all in the Same Business…..Lead Generation and Distribution…all for Growth and Profit ( the foundation of Capitalism).

Do not be led astray by anything else.

Stick to this and you have the foundation for a successful Business built for the Long Run !

Which You can Promote Anything To !!!!!

About Author: Bruce Frazer
Bruce has been in the Sales & Marketing Arena for over 40 Years. His ability to reverse engineer sales funnels has made him a leading expert on funnel creation and campaign building. Bruce's Motto - "Lead Generation (List Building) is the Only Biz You Are In" Bruce's other interests include Music, as a listener and Performing Artist, Muskie Fishing , Culinary Arts and of course his large extended Family.

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